easyJet has a cost advantage over its major competitors on the primary network that it operates. Simple & Easy EasyJet Titles. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Process. Local community and pressure groups. Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. We participated in last year's project with the SBTi, WWF, the International Council on Clean . The strategic objectives which have been put into focus with this company are cost. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ Explains how the model was generated using per-passenger revenue information for simplicity and clarity. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Note: the Y axis intercepts at the mid-point of the X axis. Describes the roles of key players like owners, board of directors, and staffs. "EasyJet Company's Strategic Analysis and Marketing." The key strategic approach which has made this airline to get to this point is the low cost fare structure. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Easyjet analysis - Marked by Teachers.com I have 25+ years' experience . EasyJet airlines cuts costs through value pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Analyse the relevant stakeholders with the power/interest matrix. Numerator is obtained after meeting dues of all claimants of contractual dues. Need Strategic Analysis for this company? Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. That is in the event that the political and legal environment does not sustain the plans. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. who are the stakeholders of easyjet - sbsfoundation.co.in Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. Focusing on improving the control and decision making across operations. The future of easyJet 16 6. The Company operates through two segments: Airline business and Holidays business. 1. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. EasyJet - Wikipedia Employees - they want to be . Stakeholders are individuals, teams, agencies, and partner organisations. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Business stakeholders - Edexcel test questions - BBC Bitesize easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. union wage premiums show the direct benefits of being a member. An Introduction to Stakeholder Mapping - LinkedIn References for EasyJet PESTEL / PEST Analysis. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. How to create a stakeholder map in 3 steps. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. This is done before a project is started. We will write a custom essay specifically for you. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. Modern aircraft fleet with unparalleled network, 1. In this case, EasyJet faces the same challenge as a company in Europe. the rise and decline in fuel costs affect the lifespan of many airlines. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Essay: Easyjet: PESTLE, SWOT and Porter's Analysis Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. That is the ability to produce and deliver services at a considerably lower cost as compared to other airlines (Barnes 2008). Purpose. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Stakeholder mapping in 4 steps. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. Internal stakeholders are . Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. a product or service. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. 3. Engage with your stakeholders. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. The company has 15000 employees as per early 2020 records. Currently, EasyJet is ranked as a leading low cost airline in Europe. Aggressive competition at Berlin airport and Tegel ramp-up, 1. These preferences have lowered the landing charges (Jones 2005 ). the risk free rate is typical given the current economy and market risk premium. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Part of my role is managing . It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. 3. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. A stakeholder analysis is useful for a myriad of reasons during the project process. Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. The threat which faces this airline is the availability of substitutes. Top Quality. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html These include new competitors who are looming within the market. Powerful Essays. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Take appropriate action. The Stakeholder Map: For making a stakeholder analysis. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Copyright 2023 Surperformance. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. For instance, in . Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. 1. Company Analysis of Easyjet | Business Paper Example EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Concludes that the airline industry is impacted by current market trends, and externalities. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. Stakeholder mapping analysis of easyjet Free Essays | Studymode Explains union dues and initiation fees are one of the major cons for unions. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. Few airlines in Europe have lower fares. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. Easyjet rejects takeover bid from rival Wizz Air and is. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. Easyjet stakeholder mapping Free Essays | Studymode Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. 10. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. In addition, they also offer faster turnarounds as there are fewer air movements. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. 2. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Stakeholder Mapping: A Guide for Purpose-Driven Organizations One of the most important aspects which have made this airline to stand out is the route system. Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. The plans are underway to increase the fleet of this airline. The Annual General Meeting will be held on Wednesday, 23 December 2020. A Quick Guide to Stakeholder Mapping [+ Examples] | EdrawMax - Edrawsoft The table on financial analysis provides a reflection of past performances. This report contains the table contents only. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet Conflicting interests of stakeholders - BBC Bitesize EasyJet (2018), "EasyJet Annual Report", Published in 2018. sanford one source employee login. Lewins Change Model - 3 Step Process Checkify Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. Explains that there is no clear classification of the airline industry because it serves a broad purpose. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. I have a background as a Developer and Technical Architect. It . Stakeholder mapping is part of the stakeholder analysis process. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. Updated: Feb 28th, 2023. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. "Easyjet Stakeholder Mapping" Essays and Research Papers . Vamsi Krishna Paradarami - Co-Founder and General Partner - LinkedIn This enables the airline to be in a position of financing the projects that it may be having. Map your stakeholders How to create a stakeholder map [templates & examples] Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. Do you want us to design a market survey or write a market research report as per your specific requirements? 2019 Ted Fund Donors EasyJet Company: Strategic Capabilities | Free Essay Example 1. There are several business strategies which this company has been employing in order to achieve its objectives. Therefore the target customers were leisure and casual travelers with no service for business class travelers. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. . The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. Please note that you agree to receive email updates from us on our new reports and solutions. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. The concept of easyJet is based on the belief that demands for short-haul air . The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. in some countries, they are heavily one-sided, only taking into consideration rights of employees. easyjet stakeholder mappingchicago religious demographics. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). Essentially this has boosted the quality of services that this company has been offering. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Development and justification of an Easy Jet strategy map. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Strategy - easyJet plc Opines that customers want cheap flights that are comfortable and safe. It can be understood that . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In case you want this report emailed straight into your email inbox, kindly share your details below. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. I coach senior executives to effectively sponsor change, I enable people managers lead their people through change and I design and deliver engagements that create behaviour change. Page 50 of 50 - About 500 Essays Good Essays. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold.

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